The Display & Video 360 Certification is more in-depth and specifically focuses on the features and capabilities of Google’s Display & Video 360 platform, which is a demand-side platform (DSP) for programmatic advertising.
Becoming a Display & Video 360 (DV360) expert involves mastering a wide range of skills and knowledge in programmatic advertising and the use of the DV360 platform.
Are you interested in becoming a proficient in programmatic advertising expert ?
If that’s the case, you’ve landed in the ideal spot, as this exclusive Instructor Lead online certification program offers you a comprehensive understanding of programmatic advertising. By the course’s conclusion, you’ll have absorbed a wealth of insights on how advertisers and publishers can thrive in the programmatic advertising arena.
Becoming a Display & Video 360 (DV360) expert involves mastering a wide range of skills and knowledge in programmatic advertising and the use of the DV360 platform. Here’s a comprehensive guide on what you need to learn and the steps to become a DV360 expert:
1. Fundamentals of Programmatic Advertising:
Start by understanding the fundamental concepts of programmatic advertising, including real-time bidding (RTB), programmatic ad buying, and the programmatic advertising ecosystem.
2. Display and Video Advertising Basics:
Learn the basics of display and video advertising, including different ad formats, creative best practices, targeting options, and campaign objectives.
3. Google Marketing Platform Knowledge:
Gain a strong understanding of the Google Marketing Platform, including DV360. This should cover how DV360 fits into the broader marketing technology stack and its role in programmatic advertising.
4. DV360 Platform Navigation:
Familiarize yourself with the DV360 user interface. Learn how to navigate the platform, create campaigns, set up line items, and manage creatives.
5. Campaign Planning and Strategy:
Develop skills in planning and strategizing programmatic advertising campaigns using DV360. This includes understanding campaign objectives, audience targeting, and budget allocation.
6. Audience Targeting:
Master the various targeting options available in DV360, such as audience segments, demographic targeting, contextual targeting, and more.
7. Creative Development:
Understand the creative requirements and best practices for creating effective display and video ads. Learn how to upload and manage creative assets within DV360.
8. Bid Strategies and Optimization:
Explore different bidding strategies and optimization techniques to maximize the performance of your campaigns. This includes A/B testing, bid adjustments, and budget optimization.
9. Analytics and Reporting:
Learn how to use DV360’s reporting and analytics tools to track the performance of your campaigns. Understand key metrics, attribution models, and data analysis.
10. Integration with Google Analytics:
Gain proficiency in integrating DV360 with Google Analytics to get more detailed insights into user behavior and conversion tracking.
11. Ad Fraud and Brand Safety:
Familiarize yourself with the challenges of ad fraud and brand safety in programmatic advertising. Learn how to mitigate these risks.
12. Compliance and Regulations:
Stay updated on privacy regulations and industry standards, such as GDPR, CCPA, and the IAB’s Transparency and Consent Framework, to ensure your campaigns comply with these rules.
- This course is open to anyone with a fundamental grasp of the digital advertising industry.
- Instructor Lead 1-0-1 Training
- Digital Marketer, Digital Marketing Planner, Digital Marketing Strategist
- Fresh Graduate