Trainmehub

Learn the Future of Digital Marketing

Programmatic Advertising is said to be the future of digital marketing. As per the latest trend, around 80% of the total spend on display ads is through Programmatic Advertising

Instructor Led Training

Dive into the Details

Gain a deeper understanding of the Media buying landscape, framed around Google Marketing Platform’s Display & Video 360 (DV360) demand-side platform (DSP).

Take your media buying Skill to the next level

Become an omni-channel specialist by learning the techniques to be able to manage different campaigns within the Display & Video 360 platform. Attendees will be exposed to advanced and enterprise-level display & video advertising techniques that digitally mature brands and organizations. Learn how to Eliminate wasted spend. Learn how to target and optimize campaigns to get the most out of an advertising budget.

Don’t wait for opportunity. Create it.

• Our Display & Video 360 courses provide students, advertisers, marketing teams and traders with the skills to work smarter in programmatic Media buying.

• Learn how to develop a powerful Media Plan that captures cross-channel audience targeting strategy to deliver a personalised user experience.

• Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works. Industry Specific Crafted Content
  

Tracking & Reporting

Course Overview

Introduction to Campaign Manager -

In this section student will get fair idea of How Ad-Server works and Account Structure of Campaign Manager 360 (DoubleClick Campaign Manager) and how to Navigate within Campaign Manager 360.

Campaign Manager Floodlight and Audience Creation

This section is all about understanding Campaign Manager’s ‘floodlight’ tag. How to create & configure floodlights, and then use them to build audiences.

Display & Video 360 Overview

An in-depth discussion of the DV360 demand-side platform. We’ll discuss deal types, environments & devices, creative assets, account structure, and walk through a step-by-step campaign build.

Measurement Framework

We’ll discuss floodlights--what they are, and how to use them to track campaign performance, as well as their role in building audience segments. Metrics and reporting will also be covered.

Brand Safety Measurements

In this section student will get understanding about Brand safety measurements and how to use tools like MOAT and IAS to combat fraud and maintain brand safety environments

Campaign Manager Floodlight and Audience Creation

This section is all about understanding Campaign Manager’s ‘floodlight’ tag. How to create & configure floodlights, and then use them to build audiences.

Dedicated Q&A Time

Let your instructors weigh in on your setup. There will be Q&A time to ask your instructors for advice and feedback specific to your account.

Case Study

Each student will be given a live case study to build media plan and learn how to execute the campaign within the Tools.

OUR ALUMNI WORK AT

This is probably the best course that is available to develop deep understanding of Digital Advertising and Programmatic Eco system. The trainers brings tremendous industry knowledge .

Abhishek Kushwaha - TCS

Highly organised with excellent delivery of content. Efforts put in by Ullekh Sir to clarify all your doubts shows how invested this institute is in their students. Highly recommend it

Swarnim Shrishti

Best place to learn the nitty gritty of the media planning and execution. I don't know about others but I highly recommend Mr Ullekh Tandon who was my trainer at Train me hub

Nitish Bhagat

Contact

Phone

9910656940

9736790007

Email

admissions@trainmehub.com

Connect with us on