DoubleClick for Publishers

DoubleClick for Publishers (Google DFP) is a comprehensive hosted ad serving platform that streamlines your ad management: Navigate the DFP user interface, Understand how to set up inventory in DFP, Traffic ads to your DFP inventory Upload and configure creatives Run and interpret forecasts, Create and understand reports, Understand tagging, Implement basic troubleshooting tactics.

Introduction to Doubleclick for Publishers (DFP)

Introduction to Doubleclick for Publishers (DFP)

DoubleClick for Publishers (Google DFP) is a comprehensive hosted ad serving platform that streamlines your ad management: Navigate the DFP user interface, Understand how to set up inventory in DFP, Traffic ads to your DFP inventory, Upload and configure creatives, Run and interpret forecasts, Create and understand reports, Understand tagging, Implement basic troubleshooting tactics.

By the end of this course you'll be able to:

  • Navigate the DFP user interface 
  • Understand how to set up inventory in DFP
  • Traffic ads to your DFP inventory
  • Upload and configure creatives
  • Run and interpret forecasts
  • Create and understand reports
  • Understand tagging
  • Implement basic troubleshooting tactics