Display & Video 360

Our free course on Display & Video 360 will help students understand on how programmatic advertising works

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TrueView line items

TrueView line items allow you to create compelling video campaigns with a range of formats to engage customers on YouTube and across the web on partner sites and apps. The formats available through TrueView line items include TrueView in-stream and video discovery, bumper, and non-skippable ads.

Video ad formats in TrueView

TrueView in-stream : TrueView is Google’s proprietary cost-per-view, choice-based ad format that serves on YouTube, millions of apps, and across the web. Additionally, TrueView gives advertisers more value because advertisers only have to pay for actual views of their ads, rather than impressions.
Viewers can choose to skip the video ad after 5 seconds. If they choose not to skip the video ad, the YouTube video view count will be incremented when the viewer watches 30 seconds of the video ad (or the duration if it's shorter than 30 seconds) or engages with your video, whichever comes first. Video interactions include clicks to visit your website and clicks on call-to-action overlays (CTAs)

TrueView in-stream ads