Introduction to DV360
Display & Video 360 is a single, integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns. Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
With Display & Video 360 you can:
- Collaborate across teams: Share campaign data and insights across media, creative, data, and analytics teams so they can work across disciplines.
- Gain transparency and control: See precisely how your budget is being spent and know exactly where your ads are running - across all of your campaigns.
- Get faster, smarter insights: Built-in intelligence across the product automates tasks like bidding and optimization and automatically surfaces insights and recommendations so you can act quickly to achieve your goals.
Display & Video 360 is organized around five integrated modules that work together to simplify the campaign management process: Campaigns, Audiences, Creatives, Inventory, and Insights.